Thomas Cook, the largest leisure group in the UK, has been unveiled as the 23rd domestic sponsor of the 2012 London Olympics.
The leisure group signed a Tier 2 sponsorship deal which will see Thomas Cook provide UK short breaks and trips to the 2012 Games. The company will offer accommodation, transport and event tickets for both the Olympics and Paralympic Games.
Commenting on the announcement Lord Sebastian Coe said, “Our ticketing strategy is based on the principles of affordability and accessibility – we want to fill our stadiums in the summer of 2012 with sports fans and make it as easy as possible for families to travel to the Games.
“Our deal with Thomas Cook will do just that – offering ticket and accommodation packages. Thomas Cook is the perfect partner for us and will help us deliver our promise to make sure as many people as possible can see the action in 2012, no matter where they live“.
Tickets and packages will go on sale in 2011.