British Holiday Information

Brighton Pier sold in £18m deal

Palace Pier Brighton

Brighton’s iconic, grade II-listed Palace Pier has been sold.

The Eclectic Bar Company, owner of Embargo Republica, Po Na Na and Lola Lo, has purchased the pier from The Brighton Marine Palace and Pier Company for £18 million.

Built to replace Brighton’s Old Chain Pier, the famous pier has been a landmark of Brighton since the late 19th century. Brighton Marine Palace & Pier – it’s official name – cost £27,000 to build and was opened to the public on the 20 May 1899.

The Palace, or Brighton Pier as it is now known, has evolved over the years to become a lively, fun place to visit with a number of food outlets, including the Palm Court Fish restaurant and bars, arcades and rides suitable for the whole family.

The first amusement machines were introduced in 1905, along with a Palmist and Punch Ball machine – the basis of what forms the amusement arcades today.

In 1907, a concert hall opened and by 1911, it had become a theatre attracting stars of the day, such as Dick Emery and Tommy Trinder.

Rides began in the early 1930s with the introduction of dodgem cars and a big wheel.

The pier achieved Grade II status on 20 August 1971.

If you’re planning to visit Brighton, you can’t go wrong with a visit to the Brighton Pier, especially on a warm, sunny day.

Free to enter, the Pier is open every day of the year, except Christmas Day, and with many of the rides and attractions undercover, you can still enjoy a visit whatever the weather.