British Holiday Information

Visit Devon launches holiday at home campaign for locals

There’s has been great emphasis on holidaying in the UK this year, however, one tourist board is taking it a step further.

Visit Devon has launched a local marketing campaign to urge people living in Devon and the South West of England to take a holiday at home, in Devon.

Working in conjunction with Devon County Council, Visit Devon has produced what is believed to be the first advertising campaign to focus on such a local market. Pitched as: ‘Devon – world-class holidays also available to locals’, the campaign includes a TV commercial to be shown throughout June which features a light-hearted take on airport delays and highlights the attractions on residents’ doorsteps.

See the TV advertisement below

A great favourite of mine, Devon is an excellent choice for a holiday featuring attractions for all the family, and along with its two national parks, Dartmoor and Exmoor, the county also boasts four UNESCO sites: North Devon Biosphere, Jurassic Coast, Tamar Valley and the English Riviera Global Geopark and 300 miles of cliffs and beaches.

Well worth visiting are the beautiful village of Clovelly – a very steep walk down the cobbled street to a tiny harbour; Kent’s Cavern, one of the oldest known caves inhabited by man; the beautiful old village of Cockington and its thatched cottages; and, one for the kids, Crealy adventure park.