Britain’s biggest independent group of hotels has launched a national campaign encouraging free Internet for everyone, after revealing it could save British businesses a massive £1.4billion a year in charges.
Best Western offers free Internet to all guests staying at any of over 270 hotels across Great Britain – saving them more than £28million annually and now wants others to do exactly the same to help the British economy.
After studying the latest figures released by acclaimed industry market research organisation BDRC, Best Western believes that if all major hotel groups offered free Internet it could save businesses an incredible £1,431,000,000 in the UK every year.
The astonishing figure is based on BDRC statistics which show there were 106 million room nights for business travellers in the UK during 2010, with an average hotel Internet charge of £13.50 per visit.
The average frequent business customer stays away at UK hotels 11 times per year. According to the same BDRC statistics, meaning an average saving to each business person of £197.89 per year.
Now Best Western has launched an online campaign to add further weight to their cause www.bestwestern.co.uk/freeinternet where they are inviting others to sign up in support of free Internet for everyone.
Tim Wade, Head of Marketing at Best Western, said: “At Best Western we already offer free Internet as standard for all our guests. Based on the average cost of £13.50 for per-visit use of hotel Internet during hotels stays, we calculate we are saving each guest almost £200 and overall our guests are saving a substantial £28 million every year.”