Travelodge has today knocked the Hilton hotel group off the top spot as London’s biggest hotel chain.
With the opening of its 99-room Ealing Travelodge today, the chain now has 40 hotels with 5,714 rooms across the capital, and is the fastest growing hotel chain in the UK.
After also announcing today that it has exchanged contracts on eight new hotels in London the chain is moving closer to its target of having at least 50 hotels and nearly 7,000 rooms in London by the start of the 2012 Olympic Games.
Guy Parsons, Travelodge Chief Executive, said: “Nothing better demonstrates the evolution of Travelodge from our road side origins than becoming the biggest hotel brand in London.
“Whilst others scaled back their development in the capital during the recession we maintained our commitment to growth. This ensured we secured sites in locations such as Bank, Twickenham and Vauxhall that are the envy of the hotel industry.
“To be the biggest at the start of the Olympic Games also sends a strong message that everyone is welcome in London. The 5* and boutique hotels have a role to play but a strong budget hotel market ensures we can welcome the world with high quality low priced accommodation.”
Travelodge, which currently has 466 hotels and 32,477 rooms across the UK, Ireland and Spain, aims to have 1,100 hotels with more than 100,000 rooms in Europe by 2025.