It looks like the increase in ‘staycations’ is set to remain for 2010.
According to figures published by market research company BDRC Continental, the British holiday industry is set for another great year. The BDRC survey found that, when questioned, 70% of people who holidayed in the UK last year said they were likely to book a holiday in the UK for 2010. 31% said they felt the UK was becoming more appealing as a destination compared with 25% in 2009 and only 19% in 2008.
41% of people who find the UK an appealing destination said they preferred the UK as they are fed up with air travel.
And it appears that it will be self-catering and seaside holidays which will see the greatest benefit of the ‘Back to Britain’ trend. A quarter of all respondents planning to holiday in the UK favour self-catering accommodation – with 16% likely to camp or take a caravan holiday.
Of the UK holidays already booked:
38% are for seaside or beach holidays
33% are for rural / countryside holiday
28% are for city / town breaks
13% for activity / adventure holidays
From the figures, holidays in the UK are much more popular with families with children – 21% of those with children had already booked a UK holiday whereas only 14% of people without children had already booked. Seaside, self-catering holiday seems to be especially popular with families with children.