Wizz Air has today announced it has teamed up with VisitBritain to promote Britain to Polish tourists
Britain is the third most visited destination by Polish tourists and around 60% of all Polish visitors to the UK arrive by air, therefore providing an excellent opportunity for the British Tourism agency and Wizz Air to join forces in promoting Great Britain as an excellent choice for short breaks.
This partnership slots in to the four year global marketing campaign ‘Great Britain – You’re Invited’ launched by the British Prime Minister in 2011.
Today’s agreement will see the launch of an advertising campaign and more low fare promotions on Wizz Air flights between Poland and Great Britain, aiming to focus on Britain’s unique features which attract Polish visitors by highlighting that “Tradition, Culture, Sport and Shopping is GREAT Britain”.
Daniel De Carvalho, Corporate Communications Manager at Wizz Air, said: “Wizz Air is excited about its new partnership with VisitBritain because our 17 low cost routes from Poland to Great Britain are the best choice for Polish travelers and this campaign is a confirmation of Wizz Air’s attractive low fares route offer to Great Britain. With fares starting from £14.99 there is a reason for every Polish tourist to come and see Great Britain!”
Joanna Sosnowska, Representative Poland at VisitBritain, said: “Almost 5 billion people around the world witnessed the amazing events in Britain this summer. But as the sun finally sets over the London 2012 Games, there’s no need to be sad – there’s plenty more great British moments still to enjoy and now we’re launching a new partnership with Wizz Air as a part of our four year global marketing campaign “Great Britain – You’re Invited”. Polish tourists who have watched the great opening and closing ceremonies of the Games showing Britain’s history and heritage, its sense of humour and quirkiness and highlighting of British literature, film and music can experience it now. Great Britain is still celebrating and all Polish visitors are invited!”